Many businesses move fast
in the wrong direction.
I help business owners and founders define what truly matters for growth.
Where the business should focus
What to stop doing
What truly drives growth at this stage
This work is about alignment:
Between vision, market reality, and internal capabilities.
The business has grown but lost focus. Success created complexity.
The market has changed and old strategies no longer work.
The brand or offer feels unclear — internally and externally.
A business direction that makes sense —
internally and externally.