I work at the intersection of strategy, business thinking, and decision-making.
Over the years, I've worked closely with companies and founders facing growth challenges, unclear direction, or complex market realities.
My role is not to impress — it's to simplify without dumbing things down.
I believe strong decisions come from understanding reality as it is, not as we wish it to be.
That's where my work begins.
The most valuable thing I can offer isn't more information — it's less. Knowing what to focus on and what to ignore.
Strategy without action is entertainment. My work is anchored in decisions that need to be made.
What's hard to find is someone who will tell you what you need to hear — clearly and without agenda.
The decisions that compound — building capability, strengthening position — require patience and perspective.
If the way I think resonates with the challenges you're facing, I'd welcome a conversation.